Logomark
Secondary Mark
Merch
Death Before
2026
Death Before is an apparel brand centred around resilience, adversity, and the pursuit of progress. Inspired by the physical marks left through training and competition, the identity uses distressed textures, worn typography, and imperfect graphic elements to reflect the reality of the journey. The visual language was designed to feel raw and lived-in, creating a flexible system across apparel, campaign graphics, and digital applications.
Visual Identity, Logo